Our Work
Brave
Privacy-first browser, trusted by millions
UX strategy and UI design for a product chosen for how it handles data.
Trust point: Identity
Design partners for growth.
Upstory is an AI-native product design partner for consumer companies. We design the moments where the trust you build leads to retention and growth.
What we do
Every consumer product has a moment that decides everything. The user has to share their health history, connect a bank account, hand over their identity, show up for a stranger, or make a commitment they can’t take back. They do all of this before your product has proven a single thing.
Get those moments right and people stay. Get them wrong and they leave, quietly, and you never find out why. The difference is great design, and that’s what we do.
Services
Product Strategy
Vision, research, and team alignment before a single screen gets designed.
- Product vision and goals
- Market analysis
- Strategy & positioning
- Stakeholder alignment
- MVP launch
- User research
- Sprint planning
Product Design
Wireframes through high-fidelity work, tested and built for every platform you ship.
- Wireframing
- User experience testing
- User interface design
- High fidelity prototypes
- Device specific design
- iOS
- Android
- Native desktop
- Web & SaaS
Product Led Growth
Roadmaps, clean handoffs, and ongoing design support as the product scales.
- Product roadmapping
- Development team handoff
- Ongoing design support
- Integration with operations
Our focus
We focus on five industries where consumer products require thoughtful experience to earn trust:
Identity
Handing over personal data and sensitive context about who you are.
Health
Sharing medical history, symptoms, prescriptions, or stepping into remote care.
Real-world action
Showing up, hosting a stranger, handing off a child or a pet, based on a match the product made.
Reputation
Making a permanent, legal, or socially irreversible commitment.
Money
Connecting accounts, moving funds, lending, borrowing, investing.
Each of these sits at the intersection of business strategy, user psychology, product design, and often compliance. That's where we work.
How we work